1. Introduction

Welcome to Apptimist Ltd ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our artificial intelligence-powered applications and services (collectively, the "Services").

By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

This Privacy Policy applies to all users of our AI applications, regardless of location, and covers all data processing activities conducted by Apptimist Ltd in connection with our Services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account or use our Services
• Contact us for customer support
• Subscribe to our newsletters or marketing communications
• Participate in surveys, contests, or promotional activities
• Provide feedback or reviews about our Services

This information may include your name, email address, phone number, postal address, username, password, and any other information you choose to provide.

2.2 Usage Data and Analytics

We automatically collect certain information when you access and use our Services, including:

• Device information (device type, operating system, browser type and version)
• IP address and general location information
• Usage patterns and interaction data with our AI applications
• Session duration and frequency of use
• Features accessed and user preferences
• Error logs and performance metrics
• Referral sources and navigation paths

2.3 AI Interaction Data

When you interact with our AI-powered features, we may collect:

• Input data and queries submitted to our AI systems
• AI-generated responses and outputs
• User feedback on AI performance and accuracy
• Conversation history and context (where applicable)
• User corrections and modifications to AI outputs

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze usage patterns, and improve our Services. You can control cookie settings through your browser preferences.

3. How We Use Your Information

3.1 Primary Uses

We use the collected information for the following purposes:

• Providing, operating, and maintaining our AI applications and services
• Improving, personalizing, and expanding our Services
• Understanding and analyzing how you use our Services
• Developing new products, services, features, and functionality
• Communicating with you for customer service and support
• Sending you updates, security alerts, and administrative messages
• Processing transactions and managing your account

3.2 Analytics and Performance Optimization

Important: All data we collect is used exclusively for analytics and service improvement purposes. We analyze usage patterns, user behavior, and system performance to:

• Optimize AI model performance and accuracy
• Identify and fix technical issues
• Enhance user experience and interface design
• Monitor system security and prevent abuse
• Generate aggregated, anonymized insights about service usage

3.3 AI Model Training and Improvement

We may use anonymized and aggregated interaction data to improve our AI models, enhance accuracy, and reduce errors. This process helps us provide better, more reliable AI services to all users.

4. Data Sharing and Disclosure

4.2 Limited Sharing Circumstances

We may share your information only in the following limited circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our Services, conducting our business, or serving our users, provided they agree to keep this information confidential
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Safety and Security: To protect the rights, property, or safety of Apptimist Ltd, our users, or others
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
• Consent: With your explicit consent for specific purposes

4.3 Anonymized Data

We may share anonymized, aggregated data that cannot be used to identify individual users for research, analytics, or business purposes.

5. AI-Specific Considerations

5.2 Our Commitment to AI Quality

We are committed to providing the highest quality AI experience by:

• Using the best available AI models and technologies
• Continuously monitoring and improving AI performance
• Implementing safeguards to reduce errors and harmful outputs
• Regularly updating our AI systems with the latest improvements
• Collecting user feedback to identify and address issues

5.3 User Responsibility

Users are responsible for:

• Treating all AI-generated content with appropriate care and skepticism
• Verifying important information through independent sources
• Not relying solely on AI outputs for critical decisions
• Reporting inaccurate or harmful AI responses
• Using AI tools responsibly and ethically

5.4 Bias and Fairness

We acknowledge that AI systems may exhibit biases present in training data. We actively work to identify, measure, and mitigate bias in our AI applications, but users should be aware that perfect neutrality is not always achievable.

6. Data Security

6.1 Security Measures

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• Encryption of data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Incident response and breach notification procedures
• Regular software updates and security patches

6.2 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We regularly review and delete data that is no longer needed.

6.3 International Data Transfers

If we transfer your personal information to countries outside the UK/EU, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

7. Your Rights and Choices

7.1 Data Subject Rights

Under applicable data protection laws, you have the following rights:

• Right of Access: Request copies of your personal information
• Right to Rectification: Request correction of inaccurate personal information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent for processing based on consent

7.2 How to Exercise Your Rights

To exercise any of these rights, please contact us at support@apptimist.co.uk. We will respond to your request within the timeframes required by applicable law.

7.3 Account Settings

You can update your account information and privacy preferences through your account settings. You may also:

• Opt out of marketing communications
• Adjust cookie preferences
• Delete your account and associated data
• Export your data

8. Children's Privacy

Our Services are not intended for children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children under these ages. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from children without appropriate consent, we will take steps to remove such information from our servers.

9. Third-Party Services

Our Services may contain links to third-party websites, applications, or services that are not owned or controlled by Apptimist Ltd. This Privacy Policy does not apply to third-party services.

We encourage you to review the privacy policies of any third-party services before providing them with your personal information. We are not responsible for the privacy practices of third parties.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on our website
• Sending you an email notification (if you have provided your email address)
• Displaying a prominent notice in our applications

Your continued use of our Services after any changes indicates your acceptance of the updated Privacy Policy.

11. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contract Performance: To provide our Services and fulfill our contractual obligations
• Legitimate Interests: For analytics, security, and service improvement
• Consent: Where you have provided explicit consent
• Legal Obligation: To comply with applicable laws and regulations

12. Data Protection Officer

If you have questions about this Privacy Policy or our data processing practices, you can contact our Data Protection Officer at:

13. Complaints and Regulatory Authority

If you believe we have not handled your personal information in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority.

In the UK, you can contact the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: